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Create a second “movie star” in a new state, with a similar, yet distinctive vocabulary.

Having developed the brand identity for The Saguaro Scottsdale, we were tasked with applying it to a second property in Palm Springs, California and resurrect a flailing property.

Akin to the Scottsdale property, we turned to the desert for the color palette and organized the color in homage to the paintings of Victor Vasarely and Yaacov Agam. In this way when the buildings are viewed from one direction, the spectrum reveals itself in one way as compared to the opposite direction. The effect on each balcony allows one to be encircled by counterpoints of the spectrum, creating a warm, welcoming feeling. The balcony colors then inform the palette of the guest rooms. The Equipale lounge furniture, chosen especially for comfort and for being “of the earth,” enhances the warm embrace of the guest rooms. The balcony colors reappear on the doors of the guest rooms, enlivening the hallways and bringing the color experience full circle.

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